Hi Friend,
I hope you had a relaxing, healthy and profitable week.
Doubling programs are all the rage at present and some people are making very good profits using them. But on the flip side, a number of people are also losing their hard earned cash by getting stuck in these types of programs.
Due to the popularity of these sites, I've decided to include a "Special Hot Tip" in this weeks newsletter called "Doubling Programs - Investing or Gambling?".
I've only included it in case you've been thinking about testing out one of these programs. If you have, then you need to read it so that you are able to choose the right program to maximize your cash flow.
Of course this may or may not interest you, but judging by the response these programs are receiving, it's a sure bet that you've at least thought about it at some stage. So I thought it important to give you a "heads up" just in case.
On another matter...
Have you ever tried to push an un-start able car? No matter how hard you try, it don't seem to move even an inch. You try for a while and at last leave it.
Does that mean your all effort have been wasted?
Absolutely not. Even if you don't see any progress your all efforts are being accumulated. If you gradually push more harder and keep on pushing, then a moment will come when the car starts moving.
At that time you don't have to push the car with that much energy. In fact you can now move the car with very less power. Within few seconds it will gain momentum and it can move on itself even if you stop pushing it.
But in order to keep it rolling you have to push it periodically and if you want it to go more faster you have to push it with more energy.
That's what the online business is. At first you try very hard but you don't see any result. It doesn't mean you have wasted your effort or time. Your all efforts are being accumulated and building the foundation for your future.
If you continue to work in your online business then you will soon see results.
If this all sounds like you then you'll surely love this week's featured article.
Ok, nuff rambling for today... enjoy the newsletter.
Cheers,
Recommended Product
Regular Pop-Ups used to be an excellent way to collect email addresses, gain new subscribers, promote affiliate programs, offer free reports...
But No longer! With the birth of 'pop up blocking' technology so comes the death of Old-Style Pop-Ups.
But you don't have to worry. You can reclaim the attention grabbing and profit producing power that pop-ups used to have.
Float-In Window Generator can create new kind of attention grabbing pop-ups which can't be blocked. It can even float from top, right, left or bottom to gain more attention.
No doubt you will have noticed the proliferation of doubling programs that have hit the net. Virtually every day I receive a request to join at least one new doubler that has recently been released.
Regardless of what you think, you can make money from these programs. Heck... I've even promoted and invested in some of them myself and I've made some very handsome profits along the way.
However you need to understand that along with a very enticing reward, there's always the risk that you will lose your starting capital.
It is inevitable that at some stage most of these programs will fall over and if you carelessly and recklessly throw your cash at them, this is nothing more than gambling and you will eventually be out of pocket.
But like I said, there is potential to earn a healthy short term profit in some of these programs. It's just a matter of knowing which ones to invest in and which ones to stay away from like the plague.
With this in mind, here's a little tip that will help you reduce your risk and improve your profits.
While it is obvious that you should only ever invest as much as you can afford to lose, here is a little known secret that can vastly increase your success rate...
If you are looking for a short-term profit, you should only purchase positions in those programs that have just recently been release AND the current doubling period is less than 6 days.
Anything over this timeframe and you run the risk of the program stalling due to the shear number of members joining the program and the lack of "new funds' being injected to sustain the increased membership.
While it may be only 6 days now, by the time your position is ready to double the cycle will probably be well over 15 - 20 days, and growing by the minute, with the possibility that you will never cycle.
While doubling your money in 20 days is still very good, the risk of the program failing is just to high and you should look for alternative options that offer much less risk.
The reason this happens is that there are just too many programs being released and there just isn't enough funds to sustain them all. So when a program starts to slow down, everyone jumps ship and they move on to the next new program. All of a sudden you're stranded in the middle of the matrix with very little chance of ever getting out.
When this happens, the latest craze by the program owners is to claim that they had a systems crash and all data has been lost and the only solution to fix the problem is wipe the slate clean and start from scratch.
Sure... while they advise you that you will not lose out and you will get your initial funds credit back, you still lose any doubling profits that you may have been entitled to.
This is a sure sign that the program has become un-fundable and we have seen this happen in at least three programs that we know of. We can almost guarantee that they won't be the last!
Important Tip:
Some doubling sites will proudly promote the fact that they have a number of cycling lines that will open in the future. They try to explain to you that this is for you benefit so that the lines will continue to move or cycle.
For example they may claim that the current line is a $5 x 200% line, but they plan to open an additional $5 x 300% line or $10 x 200% line in the future.
DO NOT GET SUCKED INTO THIS RUBBISH!
NEVER, NEVER, NEVER invest in a doubling program that has more than one doubling line open or propose to open another one in the future. If you ever see this on their website, I highly recommend you run for the hills as fast as your feet will carry you.
You can be guaranteed that when the first line slows down, the program owners will open another cycling line as a strategy to increase the flow of new funds. When this happens no one bothers to purchase positions in the old line and if you're stuck in this line you will NEVER cycle.
Not only this, but you will NEVER get your initial capital back as the owners will say that you have not lost it, it's just waiting in the line to cycle.
Our suggestion is that if you decide to purchase a position in a doubling program, once your initial position has doubled you should withdraw all your funds and move on. If you chose to re-invest your profits, you run the risk of losing everything.
While this will strategy will reduce your potential profits, it will also reduce your overall risk and you will get the chance to "play" another day.
The only time you should re-invest you profits, with a view of generating some large profits, is if it complies with this simple 4-step check list:
1. The program has a long-term proven track record of continuing to deliver on its promises...
2. It has a large number of website visitors, i.e. a low Alexa traffic ranking, preferably in single figures or a significant increase when you compare the daily or weekly results with it's 3 month stats...
3. It only has one cycling line and doesn't mention that another line will be opening in the future...
4. You're prepared to take the risk of losing all your funds.
If, and only if, a program fills all the above criteria should you even consider re-investing your funds in it to continue to double and to generate large short-term profits.
If you fail to carry out due diligence and check out the program before you make any purchases, then you are just gambling with your money and the probability of you losing your capital is very high.
But if you put the program through a screening process using the 4-step check list outlined above, then you drastically reduce your risk and swing the probability of success in your favor.
Be aware though... this is purely a strategy designed to give you a chance to generate a short-term cash flow to allow you a means to fill the void and ease the load of your present financial situation. It should never replace your long-term goals of creating a solid and successful online business.
No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve.
Some Personal History
Just a few short years ago, I was a working stiff just like you.
One day, I bought and read a book called "Multiple Streams of Income" by best selling author, Robert Allen.
Immediately, I began my journey.
Every night after work and after my wife and children went to sleep, I would get online and explore different ways of using the Internet to make money.
In the 2 years that followed, I spent over $10,000.00 racking up credit card debt buying eBooks, membership sites, special reports, opt-in leads, and joining every "guru" recommended business opportunity that flew into my email inbox...
I stayed up learning, working and drinking coffee until 5:00 in the morning month after a month filled with the hope of making money online.
In my 3rd year of working part-time to build an home based income, I finally broke through and earned over $100,000 in just 12 months from the Internet.
Become The Master Of Your Learning Curve
Research the lives of all of the guru's. The one thing that you will learn is that my own experience is not unique. Most of the high earners on the Internet experienced a learning curve very similar to my own.
Chances are that your curve will also be similar to mine, but it is my hope that you can get to the top faster than even I did. Three years was a long time to struggle, but every ounce of struggle was worth the reward I have finally received.
In order to shorten your own learning curve, you must do a few things differently than the rest of us did. You must become the master of your learning curve.
The Shortest Distance Between Two Points Is A Straight Line
There is only one way to shorten the curve on the Internet, "you must plan to succeed."
Here is the deal. Most people put up a freebie website and select a few affiliate programs to add to their website. Right out of the gate, most people are running for the finish line without any real plan in mind.
After a few short weeks, people begin to see the writing on the wall that says, "This is going to be a long hard road."
People check their hit counters daily for six weeks before they realize that getting traffic to their free site is going to be tough.
At this point, they begin developing their first batch of advertising. Then they spend countless months finding places to show their advertisements for free. Some make an even more drastic mistake by blowing thousands of hard earned dollars on their new and untested ads.
These are the people who will learn the facts of life the hard way.
In time, they will learn how to make their advertising work for them. But most will earn very little money from their affiliate programs.
At this point in the learning curve, most people throw up their hands and walk away from their dreams in utter disgust. Instead of a walking away point, this should have convinced the struggling online entrepreneur that they were simply traveling the wrong road.
You Must Plan To Succeed
From day one, you must begin to learn about the nuances of web promotion. read everything you can get your hands on. Don't just read the hype, back it up with the opinions of others who have reviewed the same programs before you came along. Learn from their mistakes and successes.
As you begin to learn, you must also look to make a decision. Do you want to step into a pre-built program that is designed to help you to succeed, OR do you want to create a completely new program of which you are the sole owner?
If you decide to step into a pre-designed and complete turn-key online money making venture, then you must select the right venture to step into. If this is your decision, then please examine my program along with the others. You can review my Plug In profit Site program at: http://www.pluginprofitsite.com/main-2044
If you decide to go the journey on your own, then do all of the necessary research, planning and preparation that is needed for your success.
Prepare To Succeed
Decide upon what you think you would want to do, and then figure out how your planned site will generate a real income.
Internet old-timers know about hundreds of corporation domains that existed with IPO millions, but did not have an actual money plan that could sustain their business model. Most of these companies were among the hundreds of companies that bellied up in the 2000 dot bomb experience.
Don't blindly believe in your plan. Research others on the web who have undertaken similar business models and see if they have survived. Study your competitors in depth to learn what is working for them and what did not work for them. To better understand what has or has not worked for competitor websites, check out their time lapsed progressions using the Way back Machine: http://web.archive.org/
Once you have determined your money plan, then you should undertake the development of a business plan and a marketing plan. Utilize professional assistance if you need to do so. While creating your plans, make a determination as to which domain name you think would be best, then use the NameBoy tool to figure out if that domain name is open: http://www.nameboy.com/
Once you have developed your business plan and marketing plan and have run them through several revisions, then it will be time to buy your domain name and to begin work with a site designer and developer. You may need to have your domain sitting on a web host for your site developer, but this is not always necessary. While they are doing their work, enlist a copywriter to help you with your site sales copy.
When your site designer and developer have your site working, you should then undertake significant testing to make sure everything works as planned. It is much harder to fix problems on a operational site than it is to fix problems on a site that is yet to be launched.
When testing is done, then you should fill in your sales copy and then shoot for launch. Of course, you already have a marketing plan in place, so your preparation here will be simply a matter of putting the pieces of the puzzle into place.
You are finally ready to open for business. Don't be afraid to spend the money to bring your dream alive. Time can replace money in the goal of starting a profitable online business, but money invested can shave years off of your company's growth.
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.
5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.
6. Send A Second Offer To Your Customers Immediately After They've Purchased. Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.
7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.
8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.
9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.
Ann Marie Rubertone owner of Check It Out, author of "The One Page Marketing Plan" and "Household Items You Can Use To Market Your Business Now" tips for marketing on a shoestring budget. For more information, contact Check It Out (772) 335-0073, www.checkitoutinc.com cio@adelphia.net
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Free Resources Webmaster Tools III & NoteTab Lite 4.9 (New)
Here are your free downloads and resources for this week...
Webmaster Tools III
This is the ultimate in wizards/scripts etc for your site! You'll want to have this handy whenever you do anything on your web pages! PLUS you can pass this one onto your list, friends and family as you get Master Rights to this one!
You can download it here:
http://tinyurl.com/2h55u
NoteTab Lite 4.9 (New)
Free version of an award-winning text editor for Windows. Create web pages, write source codes, format and send email, take notes, analyze text, read files and much more!
You can download at:
http://www.notetab.ch/download.htm
I Would Like To Hear From You...
This area is just for you to speak out.
Comment on articles I've run in the newsletter, give me your thoughts on changes or your ad testing results or questions relating to your business, etc. In other words, just talk to me about what you think we need to do to improve the newsletter.
Be sure to include your website address too, because if I use your comments in a future issue of the newsletter, I'll thank you by posting your address so that you can get additional free traffic to your site!
to email your questions or replies.
That's a Wrap
That wraps up another week's newsletter.
From time to time I will send you important updates that will provide information that has the potential to greatly improve your online business... and of course your profits!
Some of these updates will recommend products that will require you to part with some of your hard earned cash. But, in order to create a successful online business, you will need to spend some money to obtain valuable resources you'll need along the way.
However, you can rest assured that we will only ever recommend products that I consider to be of HIGH value and will provide indisputably benefits to help you grow your business... that's my guarantee!
Yours in Success,
Pawan Agrawal
http://www.mymoneymakingideas.com
To subscribe to "Online Marketing Tips & Tricks" newsletter please send a blank email to:
OR
Subscribe from the url below: http://www.mymoneymakingideas.com/ezine/index.html
I hope you had a relaxing, healthy and profitable week.
Doubling programs are all the rage at present and some people are making very good profits using them. But on the flip side, a number of people are also losing their hard earned cash by getting stuck in these types of programs.
Due to the popularity of these sites, I've decided to include a "Special Hot Tip" in this weeks newsletter called "Doubling Programs - Investing or Gambling?".
I've only included it in case you've been thinking about testing out one of these programs. If you have, then you need to read it so that you are able to choose the right program to maximize your cash flow.
Of course this may or may not interest you, but judging by the response these programs are receiving, it's a sure bet that you've at least thought about it at some stage. So I thought it important to give you a "heads up" just in case.
On another matter...
Have you ever tried to push an un-start able car? No matter how hard you try, it don't seem to move even an inch. You try for a while and at last leave it.
Does that mean your all effort have been wasted?
Absolutely not. Even if you don't see any progress your all efforts are being accumulated. If you gradually push more harder and keep on pushing, then a moment will come when the car starts moving.
At that time you don't have to push the car with that much energy. In fact you can now move the car with very less power. Within few seconds it will gain momentum and it can move on itself even if you stop pushing it.
But in order to keep it rolling you have to push it periodically and if you want it to go more faster you have to push it with more energy.
That's what the online business is. At first you try very hard but you don't see any result. It doesn't mean you have wasted your effort or time. Your all efforts are being accumulated and building the foundation for your future.
If you continue to work in your online business then you will soon see results.
If this all sounds like you then you'll surely love this week's featured article.
Ok, nuff rambling for today... enjoy the newsletter.
Cheers,
Recommended Product
Regular Pop-Ups used to be an excellent way to collect email addresses, gain new subscribers, promote affiliate programs, offer free reports...
But No longer! With the birth of 'pop up blocking' technology so comes the death of Old-Style Pop-Ups.
But you don't have to worry. You can reclaim the attention grabbing and profit producing power that pop-ups used to have.
Float-In Window Generator can create new kind of attention grabbing pop-ups which can't be blocked. It can even float from top, right, left or bottom to gain more attention.
No doubt you will have noticed the proliferation of doubling programs that have hit the net. Virtually every day I receive a request to join at least one new doubler that has recently been released.
Regardless of what you think, you can make money from these programs. Heck... I've even promoted and invested in some of them myself and I've made some very handsome profits along the way.
However you need to understand that along with a very enticing reward, there's always the risk that you will lose your starting capital.
It is inevitable that at some stage most of these programs will fall over and if you carelessly and recklessly throw your cash at them, this is nothing more than gambling and you will eventually be out of pocket.
But like I said, there is potential to earn a healthy short term profit in some of these programs. It's just a matter of knowing which ones to invest in and which ones to stay away from like the plague.
With this in mind, here's a little tip that will help you reduce your risk and improve your profits.
While it is obvious that you should only ever invest as much as you can afford to lose, here is a little known secret that can vastly increase your success rate...
If you are looking for a short-term profit, you should only purchase positions in those programs that have just recently been release AND the current doubling period is less than 6 days.
Anything over this timeframe and you run the risk of the program stalling due to the shear number of members joining the program and the lack of "new funds' being injected to sustain the increased membership.
While it may be only 6 days now, by the time your position is ready to double the cycle will probably be well over 15 - 20 days, and growing by the minute, with the possibility that you will never cycle.
While doubling your money in 20 days is still very good, the risk of the program failing is just to high and you should look for alternative options that offer much less risk.
The reason this happens is that there are just too many programs being released and there just isn't enough funds to sustain them all. So when a program starts to slow down, everyone jumps ship and they move on to the next new program. All of a sudden you're stranded in the middle of the matrix with very little chance of ever getting out.
When this happens, the latest craze by the program owners is to claim that they had a systems crash and all data has been lost and the only solution to fix the problem is wipe the slate clean and start from scratch.
Sure... while they advise you that you will not lose out and you will get your initial funds credit back, you still lose any doubling profits that you may have been entitled to.
This is a sure sign that the program has become un-fundable and we have seen this happen in at least three programs that we know of. We can almost guarantee that they won't be the last!
Important Tip:
Some doubling sites will proudly promote the fact that they have a number of cycling lines that will open in the future. They try to explain to you that this is for you benefit so that the lines will continue to move or cycle.
For example they may claim that the current line is a $5 x 200% line, but they plan to open an additional $5 x 300% line or $10 x 200% line in the future.
DO NOT GET SUCKED INTO THIS RUBBISH!
NEVER, NEVER, NEVER invest in a doubling program that has more than one doubling line open or propose to open another one in the future. If you ever see this on their website, I highly recommend you run for the hills as fast as your feet will carry you.
You can be guaranteed that when the first line slows down, the program owners will open another cycling line as a strategy to increase the flow of new funds. When this happens no one bothers to purchase positions in the old line and if you're stuck in this line you will NEVER cycle.
Not only this, but you will NEVER get your initial capital back as the owners will say that you have not lost it, it's just waiting in the line to cycle.
Our suggestion is that if you decide to purchase a position in a doubling program, once your initial position has doubled you should withdraw all your funds and move on. If you chose to re-invest your profits, you run the risk of losing everything.
While this will strategy will reduce your potential profits, it will also reduce your overall risk and you will get the chance to "play" another day.
The only time you should re-invest you profits, with a view of generating some large profits, is if it complies with this simple 4-step check list:
1. The program has a long-term proven track record of continuing to deliver on its promises...
2. It has a large number of website visitors, i.e. a low Alexa traffic ranking, preferably in single figures or a significant increase when you compare the daily or weekly results with it's 3 month stats...
3. It only has one cycling line and doesn't mention that another line will be opening in the future...
4. You're prepared to take the risk of losing all your funds.
If, and only if, a program fills all the above criteria should you even consider re-investing your funds in it to continue to double and to generate large short-term profits.
If you fail to carry out due diligence and check out the program before you make any purchases, then you are just gambling with your money and the probability of you losing your capital is very high.
But if you put the program through a screening process using the 4-step check list outlined above, then you drastically reduce your risk and swing the probability of success in your favor.
Be aware though... this is purely a strategy designed to give you a chance to generate a short-term cash flow to allow you a means to fill the void and ease the load of your present financial situation. It should never replace your long-term goals of creating a solid and successful online business.
No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve.
Some Personal History
Just a few short years ago, I was a working stiff just like you.
One day, I bought and read a book called "Multiple Streams of Income" by best selling author, Robert Allen.
Immediately, I began my journey.
Every night after work and after my wife and children went to sleep, I would get online and explore different ways of using the Internet to make money.
In the 2 years that followed, I spent over $10,000.00 racking up credit card debt buying eBooks, membership sites, special reports, opt-in leads, and joining every "guru" recommended business opportunity that flew into my email inbox...
I stayed up learning, working and drinking coffee until 5:00 in the morning month after a month filled with the hope of making money online.
In my 3rd year of working part-time to build an home based income, I finally broke through and earned over $100,000 in just 12 months from the Internet.
Become The Master Of Your Learning Curve
Research the lives of all of the guru's. The one thing that you will learn is that my own experience is not unique. Most of the high earners on the Internet experienced a learning curve very similar to my own.
Chances are that your curve will also be similar to mine, but it is my hope that you can get to the top faster than even I did. Three years was a long time to struggle, but every ounce of struggle was worth the reward I have finally received.
In order to shorten your own learning curve, you must do a few things differently than the rest of us did. You must become the master of your learning curve.
The Shortest Distance Between Two Points Is A Straight Line
There is only one way to shorten the curve on the Internet, "you must plan to succeed."
Here is the deal. Most people put up a freebie website and select a few affiliate programs to add to their website. Right out of the gate, most people are running for the finish line without any real plan in mind.
After a few short weeks, people begin to see the writing on the wall that says, "This is going to be a long hard road."
People check their hit counters daily for six weeks before they realize that getting traffic to their free site is going to be tough.
At this point, they begin developing their first batch of advertising. Then they spend countless months finding places to show their advertisements for free. Some make an even more drastic mistake by blowing thousands of hard earned dollars on their new and untested ads.
These are the people who will learn the facts of life the hard way.
In time, they will learn how to make their advertising work for them. But most will earn very little money from their affiliate programs.
At this point in the learning curve, most people throw up their hands and walk away from their dreams in utter disgust. Instead of a walking away point, this should have convinced the struggling online entrepreneur that they were simply traveling the wrong road.
You Must Plan To Succeed
From day one, you must begin to learn about the nuances of web promotion. read everything you can get your hands on. Don't just read the hype, back it up with the opinions of others who have reviewed the same programs before you came along. Learn from their mistakes and successes.
As you begin to learn, you must also look to make a decision. Do you want to step into a pre-built program that is designed to help you to succeed, OR do you want to create a completely new program of which you are the sole owner?
If you decide to step into a pre-designed and complete turn-key online money making venture, then you must select the right venture to step into. If this is your decision, then please examine my program along with the others. You can review my Plug In profit Site program at: http://www.pluginprofitsite.com/main-2044
If you decide to go the journey on your own, then do all of the necessary research, planning and preparation that is needed for your success.
Prepare To Succeed
Decide upon what you think you would want to do, and then figure out how your planned site will generate a real income.
Internet old-timers know about hundreds of corporation domains that existed with IPO millions, but did not have an actual money plan that could sustain their business model. Most of these companies were among the hundreds of companies that bellied up in the 2000 dot bomb experience.
Don't blindly believe in your plan. Research others on the web who have undertaken similar business models and see if they have survived. Study your competitors in depth to learn what is working for them and what did not work for them. To better understand what has or has not worked for competitor websites, check out their time lapsed progressions using the Way back Machine: http://web.archive.org/
Once you have determined your money plan, then you should undertake the development of a business plan and a marketing plan. Utilize professional assistance if you need to do so. While creating your plans, make a determination as to which domain name you think would be best, then use the NameBoy tool to figure out if that domain name is open: http://www.nameboy.com/
Once you have developed your business plan and marketing plan and have run them through several revisions, then it will be time to buy your domain name and to begin work with a site designer and developer. You may need to have your domain sitting on a web host for your site developer, but this is not always necessary. While they are doing their work, enlist a copywriter to help you with your site sales copy.
When your site designer and developer have your site working, you should then undertake significant testing to make sure everything works as planned. It is much harder to fix problems on a operational site than it is to fix problems on a site that is yet to be launched.
When testing is done, then you should fill in your sales copy and then shoot for launch. Of course, you already have a marketing plan in place, so your preparation here will be simply a matter of putting the pieces of the puzzle into place.
You are finally ready to open for business. Don't be afraid to spend the money to bring your dream alive. Time can replace money in the goal of starting a profitable online business, but money invested can shave years off of your company's growth.
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
4. Answer Your Phone Differently. Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.
5. Stick It! Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.
6. Send A Second Offer To Your Customers Immediately After They've Purchased. Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.
7. Newsletters. Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.
8. Seminars/ open house. Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.
9. Bartering. This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
10. Mail Outs. Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.
Ann Marie Rubertone owner of Check It Out, author of "The One Page Marketing Plan" and "Household Items You Can Use To Market Your Business Now" tips for marketing on a shoestring budget. For more information, contact Check It Out (772) 335-0073, www.checkitoutinc.com cio@adelphia.net
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Free Resources Webmaster Tools III & NoteTab Lite 4.9 (New)
Here are your free downloads and resources for this week...
Webmaster Tools III
This is the ultimate in wizards/scripts etc for your site! You'll want to have this handy whenever you do anything on your web pages! PLUS you can pass this one onto your list, friends and family as you get Master Rights to this one!
You can download it here:
http://tinyurl.com/2h55u
NoteTab Lite 4.9 (New)
Free version of an award-winning text editor for Windows. Create web pages, write source codes, format and send email, take notes, analyze text, read files and much more!
You can download at:
http://www.notetab.ch/download.htm
I Would Like To Hear From You...
This area is just for you to speak out.
Comment on articles I've run in the newsletter, give me your thoughts on changes or your ad testing results or questions relating to your business, etc. In other words, just talk to me about what you think we need to do to improve the newsletter.
Be sure to include your website address too, because if I use your comments in a future issue of the newsletter, I'll thank you by posting your address so that you can get additional free traffic to your site!
to email your questions or replies.
That's a Wrap
That wraps up another week's newsletter.
From time to time I will send you important updates that will provide information that has the potential to greatly improve your online business... and of course your profits!
Some of these updates will recommend products that will require you to part with some of your hard earned cash. But, in order to create a successful online business, you will need to spend some money to obtain valuable resources you'll need along the way.
However, you can rest assured that we will only ever recommend products that I consider to be of HIGH value and will provide indisputably benefits to help you grow your business... that's my guarantee!
Yours in Success,
Pawan Agrawal
http://www.mymoneymakingideas.com
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