The March 2024 Core and Spam Update: Should We All Be Concerned?

whitepress® Hello, After a relatively long period without any announced updates, Google is rolling out the first combo of the year: the Core and Spam Update. This new update, causing a stir in the industry, promises to have a more significant impact than ever before. Firstly, the "Helpful Content" system is now fully integrated with Google's main ranking systems, which will result in a focus on unique and high-quality content. The second goal is to introduce a new set of rules regarding spam. Overall, the objective of the update is to eliminate low-quality content from the search results. You can read more about all the Google Updates in our article. What does it mean for WhitePress® users? In the face of this upcoming change, a pressing question may arise: “how is it going to affect us all?” According to our CEO, Paweł Strykowski, these updates, even if they seem daunting, can actually benefit our customers. WhitePress® services fulfill, among other things, the demand for linking pages, which improves the reputation of websites on Google and ultimately affects their positions in this search engine. Link building today is carried out in various ways, with sponsored publications, outreach, and PBN linking dominating the landscape. This specific Google update targets (as Google itself communicates) low-quality sites created using AI, with moderate value for internet users. For WhitePress®, the announced update should be beneficial. Why? Because, as one of the few tools, it has implemented quality restrictions regarding accepted publisher sites. Thanks to analytics (e.g., visibility preview in the form of a chart), it allows for a thorough evaluation of sites. Additionally, the WhitePress® team diligently verifies the quality of the websites by assigning manual evaluations, both technical and substantive. Content ordered through WhitePress® is created by copywriters, ensuring uniqueness (verified daily). WhitePress® recently introduced outreach, targeting only influential and reputable sites. All these elements contribute to the effectiveness of our tool for anyone looking to invest in publications in reputable places. What is more, Google's actions are correlated with the influx of cheaply produced AI-generated content. Today, Google targets easily identifiable low-quality sites. Looking not too far into the future, the quality of AI-generated content will pose challenges for Google's evaluation process, making it less straightforward as a ranking factor. What remains are behavioral factors, user intent reactions, technical aspects, and reputation. This implies: links. Links that will become increasingly important. And since WhitePress® provides high-quality links, our customers can rest assured that the Google Update won’t tear anything down; it will only elevate everything that is already of high quality. Let’s Publish! Best regards, Team WhitePress® tel. (44) 758 880 5955 office@whitepress.net whitepress® This message was sent by whitepress.net, which belongs to the company WhitePress Publishing LTD, 590 Kingston Road SW20 8DN London, United Kingdom NBRN: 12339845 Turn off notifications about news sent by WhitePress®. You can restore notifications in customer panel.